I'm completely new to firearms. The owner walked me through all my options, made useful recommendations, and supplied me with all the info I needed, even things without any possible financial benefit to him. There was no upselling or pushiness of any kind, didn't even charge me for the accessories, recommended where I can get training, and then helped me carry my purchases out to my car. This was the exact experience I was hoping for. Would rate them 6 stars if I could.